Creative Direction: Reid Thomas
Art Direction: Mike Fraser
Editing: 1 Floor Up (Denver, CO)
OTT Video Refresh // Working lockstep with the optimization team, creative was able to improve upon a top performing OTT video using video and brand best practices.
Testimonies carry a lot of credit in trust-based service industries, like healthcare. Our challenge was to keep the integrity of the messaging but refresh it to avoid audience fatigue. We developed multiple ideas and defined areas of improvement to present an authentic and cost-effective asset that improved site visits in our targeted markets.