Art Direction: Reid Thomas
Production: Animal Arts
Camp Lobby Remodel
Franchise Innovation Awards - 2020 Most Innovative Building Design, Remodel or Prototype // Camp Bow Wow identified an opportunity to remodel and enhance the standard lobby design to excite and lead the franchise system into a new age look of doggy day care and the brand. An additional focus was a commitment to enhancing their overall customer experience. The opportunity and results not only yielded a Franchise Innovation Award but improved customer perception of safety, fun and cleanliness. It was also critical to improve the customer interview process which was solved for by dedicating a private pup interview area. (An interview is a free trial day a dog must complete successfully to become a “Camper” and involves both pup and parent participation.)
Art Direction: Reid Thomas
Production: Crispin Muzzy
Camp Bow Wow Branding Guide // Incredibly honored to manage and lead brand standardization for the Camp Bow Wow franchise brand, this project was critical to preserving equity of the brand and promote consistency to strengthen it moving forward. These brand guidelines are utilized by our brand, both internally as well as externally to our our partners, affiliates and the general public. I’m proud and humbled to have led cross-functional collaboration to develop the first ever, Camp Bow Wow Branding Guide.
Creative Direction: Reid Thomas
Production: Crispin Muzzy
Camp Bow Wow Camp Counselor Uniforms // What started as an opportunity to enhance the standard logo t-shirt uniform, grew into an opportunity to showcase Camp Bow Wow’s brand identity and engage customers through fun-loving and quippy taglines. Clear, cute and connective messaging that highlights Camp Bow Wow is all about the dogs!